Creative Director | Fractional
GTM & Positioning Strategist

For Startups
Creative Work

I do two things, and they share one skill: Finding the through-line.

For early-stage startups, I turn a founder’s pitch into positioning, ICP, and messaging that actually converts.

For creative organizations, I step in as the leader who aligns the team and holds the brand together while everything else is changing.

Fifteen-plus years across Fortune 500 brands, global agency networks, early-seed startups, and emerging markets from Shanghai to Nairobi. No established playbook required.

Making Cybersecurity Feel Like Possibility, Not FearMaking Cybersecurity Feel Like Possibility, Not FearPalo Alto NetworksLaunching the First FDA-Approved Peanut Allergy TreatmentLaunching the First FDA-Approved Peanut Allergy TreatmentAimmune TherapeuticsGiving Ambition a Vehicle as Big as the VisionGiving Ambition a Vehicle as Big as the VisionLincolnHelping China’s Families Choose the Right SUVHelping China’s Families Choose the Right SUVFordMaking a Home Purchase Feel Like a CelebrationMaking a Home Purchase Feel Like a CelebrationWells FargoPutting the Ford Ranger Through HellPutting the Ford Ranger Through HellFordCutting Through China’s Loud Luxury MarketCutting Through China’s Loud Luxury MarketLincolnWinning the Pitch by Giving Silence a VoiceWinning the Pitch by Giving Silence a VoiceAcadia PharmaceuticalsPartnering With Feeding America for 75 Million MealsPartnering With Feeding America for 75 Million MealsWells Fargo